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Admin launches
Journalism Campaign
In an effort to establish a more unified
society, the administration recently
launched an ad campaign that aims to
revive the glory of Thomasian Journalism.
The first ever pro-administration campaign
was simply dubbed as “jrn ako”. According
to society president, Mr. Niel Niño
Lim, in order for the students to immediately
absorb the message of the campaign,
the tag should be kept short and snappy.
When the officers deliberated upon
the language to be used, most of them
agreed that a simple campaign done in
tagalog would have better impact. “I
don’t think we need to be profound with
the tag. If people can easily relate
to the lingo, the ad is best understood,”
Lim said.
A proud innovation
The campaign started last March 26,
initially through the Internet. The
administration revived and enlivened
the organization’s Yahoogroups, by persistently
inviting members to join. It was then
that the signature “jrn ako” was used.
Aiming to reach the alumni, the seemingly
stagnant Friendster account was also
tapped for the campaign. The administration
continuously searched and invited Thomasian
graduates of journalism.
“We should be reaching out this early,
not just to the students but also to
the alumni,” said Deni Rose Afinidad,
the society auditor.
To draw immediate recognition, the
administration uploaded pictures of
known Thomasian journalists – Nestor
Cuartero, Tempo Entertainment Editor,
Wendell Capili, Assistant Dean of the
College of Arts and Letters in UP Diliman,
and Joselito Zulueta, society adviser
and Inquirer’s Assistant Lifestyle Editor
– carrying the campaign tag.
Good start
Students and alumni, who joined the
Yahoogroups and the Friendster account,
in such a short span of time, reflected
the initial success of the campaign.
After just a week, the Yahoogroups already
managed to double the number of members
of the old account that was active since
last year.
“I think we’re off to a good start,”
Lim said, assuring that all of the officers
feel the same about the campaign.
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